bpi

It's not easy to make a name in the crowded supplement market. But having a four-time Mr. Olympia back your products is a great place to start!

Many big-time supplement companies sponsor a diverse stable of elite athletes. Others only work with a couple of select big names. BPI, which stands for Be Powerful Incorporated, didn't see fit to sponsor anyone for its first three years of existence.

Then, in 2012, the company changed course and signed a doozy: four-time Mr. Olympia Jay Cutler. If you're going to have only one, you might as well make it a great one.

BPI may be young, but as its relationship with Cutler shows, it's come a long way since 2009. Along with its much-loved flagship pre-workout product 1MR, it now offers strength, fat-burning, recovery, and a wide range of other products to over 80 countries. Co-founder and vice president James Grage gave us an inside glimpse at this breakout brand's meteoric rise.

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